The vegan movement is on the rise. But so is the “resistance”. While many fast food chains are beginning to experiment with plant-based “burgers” and meat substitutes, one fast food chain decided to do just the opposite – and create a meat based vegetable substitute.
The US sandwich giant Arby’s created the “Marrot”, which is basically a Carrot made out of meat. This is the first product of a line of products that Arby’s will call “Megetables” – or Meat Vegetables – foods that looks like a vegetables but are made out of beef, chicken, turkey, pork or any other meats.
Looking like a perfectly shaped Carrot, the “Marrot” is actually a carrot shaped turkey meat, rolled in carrot marinade and topped with parsley.
Talking about their marrot, the brand says ‘If they can make meat from veggies (and other stuff) we can make veggies from meat.’
Jim Taylor, Chief Marketing Officer for Arby’s, told Inspire Stories:
Plant-based meats are the latest incarnation of making vegetables look like what Americans really want, which is great, tasty meat.
Universally, people know we’re supposed to eat vegetables every day. But 90 percent of American’s don’t eat the recommended amount. So we said if others can make meat out of vegetables, why can’t we make vegetables out of meat?
As Jim said:
We want to continue to innovate in the space of meat craft that never existed before in ways that are surprising and delicious and exceed the expectations of what you can get through a drive-thru.
Culinary innovation is one of the key tenants of Arby’s. We test more than 1,000 menu items per year, and we remain committed to providing our guests with the highest quality meats in the industry.
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What’s interesting is that the Marrot contains a whopping 30g of protein and 70% of the recommended daily amount of vitamin A.